A Dry Shampoo For Every Hair Color: Stranded

I hope you all had the most special and reflective New Year. I always love a fresh start and can’t wait for what 2017 holds. I must preface: the last two weeks of 2016 were extra special because we launched our dry shampoo powder, Stranded, as well as The Lauren Scruggs Kennedy Foundation, and both are so near and dear to my heart.

2016_12_13_lolomag8-178-editLet’s talk Stranded! I am so thrilled to introduce you to the loose powder, dry shampoo suitable for blondes, brunettes and red heads (yippee!!). It all started four years ago in our apartment with my bestie, Anna Beth, brainstorming on how we could create a legit dry shampoo without using baby powder or harmful aerosols! After SO much learning, praying, and trial and errors, it came to life! I am so thankful for how much we have learned through process, and I now have an extra respect for small business owners! Not to mention, we have learned how absolutely perfect the Lord’s timing is – we never understood the delays until now because for the tiniest detailed reasons, it could not be a better launch time. 👱🏼‍♀️

An extra fun fact: my sister and her husband joined our team almost two years ago! Extra extra fun facts: it is #parabenfree #sulfatefree #glutenfree AND #vegan 🙌🏻🍏 + we give a percentage of every sale to The Lauren Scruggs Kennedy Foundation! Stay tuned for exciting things ahead. Hint hint: a Dallas launch party will be happening in the Spring!

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*images: felicia lasala*

THE OUTFIT: denim (c/o) | boots (c/o) | sunnies

turtleneck (similar, similar, similar) | bag (similar, similar)

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