OVRY is a startup direct-to-consumer company in Canada founded by Jackie Rhind, a Toronto-native. Rhind has established this business to make ovulation and pregnancy tests more sustainable and affordable.
Rhind has personally experienced an ailment that led her to take hormonal birth control. She has also found herself often purchasing pregnancy test kits at drugstores where the markup price is considerably high. Additionally, pregnancy and ovulation test kits come with a single-use plastic stem. Thus, she told herself people like her deserve a much better option.
OVRY is currently offering pregnancy test kits that are substantially smaller and utilizes 99% less single-use plastic than regular test kits being sold in drugstores. In fact, a small box containing four OVRY tests only retails for $18, while a large box containing 18 tests only costs $36.
Rhind believes that most people are highly vulnerable when purchasing pregnancy tests. Oftentimes, when they go to the drugstore, they would look for the cheapest test available, although the accuracy is not guaranteed. This is one reason she established OVRY as her goal is to provide a better, cheaper, and more sustainable pregnancy test option.